What is Inbound marketing and why is it important to Halifax business?
Inbound marketing is business content that attracts customers by creating helpful content and practices tailored to them. While outbound marketing interrupts your clients with content they don’t always want. Inbound marketing forms a connection with the viewer to solve problems they already have.
The mad men era of traditional marketing is dead. Take a minute and think about the last time you purchased a product or service from a company in Halifax. Did you actually see a commercial on TV and call a sales person about the product or service?
You most likely saw a product or service online and then went to Google to start doing research. Inbound marketing is simply educating your clients on the products and services that exist in today’s market and how to apply it to solve everyday problems.
For your company here in Halifax you need to know the Inbound Methodology developed by Hubspot.
The inbound methodology is the method of growing your organization by building meaningful relationships with consumers by empowering these individuals to reach their goals at any stage in their journey with you.
Why? Because when your customer succeeds, you succeed.
The inbound methodology can be applied in three ways:
Inbound Attraction: pull in the right people from Halifax with valuable content and conversations that establish you as an expert with whom they may want to work with.
Inbound Engagement: provide insights and solutions that align with their pain points and goals so they are more likely to buy your product or service.
Inbound Delight: give help and support to empower your customers to find success after they’ve made their purchase.
Inbound Attraction Strategies: Inbound marketing strategies that attract your target audience and buyer personas are all about creating content that gives!
To reach your audience, start by creating and publishing content through blog articles and social media that provides deep value! Not enough Halifax marketing companies give content that really leaves a lasting impression.
For example, in our last blog, we gave away hidden information on how to raise $10,000 – $20,000 in minutes without taking on debt or diluting your shares. You can find this example in our last blog post titled Why Hire a Grant Writer?
It is also important that your content provides guides on how to use your products and information about how your solution can solve their challenges. To back up your statements have customer testimonials and try to include details about promotions or discounts.
To attract your audience members on a deeper level through inbound marketing, your company has to optimize all of its content to be SEO friendly. Check out our last post titled Local SEO guide 2021 to find SEO strategies you require to target specific keywords and phrases related to your products or services. This will provide guidelines for your company to organically appear on the search engine results page on Google for specific keywords. For example “Halifax inbound marketing company” is the exact keyword you’ll find multiple times on this blog to tell Google exactly what we’re discussing.
Inbound Engaging Strategies
When using inbound strategies as a company to engage your Halifax audience, ensure you’re communicating and dealing with leads and customers in a way that makes them want to build long-term relationships with you. For example, a lot of people in Halifax don’t have time to research everything. Create quick speaking notes or bullet points that will answer common questions that clients typically ask. Also, ensure you’re injecting information about the value your business will provide them for years to come.
Specific engagement strategies may also include how you handle and manage your inbound sales calls or emails. Focus on how your staff handles messages from interested clients and ensure you’re always solution selling rather than product selling, making all sales mutually beneficial.
Inbound Delighting Strategies
Delighting inbound strategies for Halifax companies ensure customers are cheerful, informed, and supported long after they make their purchase. These strategies involve your staff members becoming advisors and experts at assisting customers at any point of transaction.
One thing that Halifax companies don’t do is incorporate thoughtful, well timed chatbots and surveys to assist, support, and request feedback from customers. This is the best thing you can do to delight your company clients. Company bots and company surveys should be shared at specific points in time throughout the customer’s journey to ensure they make sense and are of value. You can do this in a physical store or online the opportunities are endless.
For example, chatbots can help customers by answering questions and comments that you’ve programmed. This can encourage more customer feedback to improve on and client reviews to increase your Google ranking.
Additionally, a gratification survey may be sent out via email six months after customers have purchased your product or service to get their feedback and review ideas for improving your company inbound marketing.
Social media pages are another important strategy when it comes to inbound marketing in Halifax. Social media followers can provide feedback, ask questions, or share their experience about your products or services. It is very important that Halifax companies respond to these interactions with information that helps, supports, encourages and delights followers. This will show clients that you care about them.
Lastly, Halifax inbound marketing should focus on delighting, assisting and supporting customers in any situation, whether or not your business gets any value out of it. It is important that you remember a delighted customer becomes a brand advocate and promoter, so treat all interactions, both big and small, with love and care.
Learn how Halifax marketing agency, Antimatter Creative Labs is making waves in Nova Scotia.