The best way to build trust with your clients is to first build trust within your community. Inbound marketing is a business methodology that attracts customers by creating valuable content.

Antimatter Creative Labs


With inbound marketing on the rise, we understand how important it is to keep up with the constant changes in the market. That’s why at Antimatter, we make SEO one of our top priorities. We understand how crucial relationships with clients are to keep a business thriving. That’s why we are constantly finding the best strategies for inbound marketing so that we can confidently serve our clients in Halifax (and beyond!)


What is Inbound marketing and why is it important to Halifax businesses?

Inbound marketing is business content that attracts customers by creating helpful content and practices tailored to them. While outbound marketing interrupts your clients with content they don’t always want. Inbound marketing forms a connection with the viewer to solve problems they already have.

That is because the mad men era of traditional marketing is dead. Take a minute and think about the last time you purchased a product or service from a company in Halifax. Did you actually see a commercial on TV and call a sales person about the product or service?

You most likely saw a product or service online and then went to Google to start doing research. Inbound marketing is simply educating your clients on the products and services that exist in today’s market and how to apply it to solve everyday problems.


What is SEO and why is it important to couple it with inbound marketing?

SEO stands for search engine optimization. People search on Google everyday but what are they actually typing? Let’s ask Google what people are typing in their Google browsers on their phones, tablets, laptops and desktops.

We can find out what keywords people are searching for each day and include it in our blogs and website pages to let Google know what we are discussing and what problem we’re trying to solve. That is why inbound marketing for your company always starts with SEO.

Using the correct keywords and providing your client with useful information will result in higher rankings with Google and more educated customers to hire you and your business.