Having a Fractional CMO is a no-brainer in todays market 🧠
Save Time, Save Money, Get Results
Sifting through countless resumes of unqualified candidates is a tedious and often fruitless process. Many candidates boast experiences that might not be entirely true or were part of a team where their exact role is unclear. Comparing this with finding an expert online—who has already demonstrated their skills and success—is night and day. Instead of conducting 30 interviews over 3-6 months, you can quickly find who ranks, has a following, and is currently getting attention. For marketing, the proof is indeed in the pudding. 🍮
The Power of a Good Fractional CMO
A great fractional CMO doesn’t need a resume; their clients find them. They have their own following and brand, showing their expertise without needing to apply traditionally. Posting a job on Indeed for a fractional CMO means you’ll spend 6 months searching for someone who might not even have the right experience.
Track Record Matters
A good CMO can scale operations, handle messaging, positioning, competitive analysis, marketing, and more. Check their track record—it should show companies they’ve worked with, not just for. Working with a company means producing results or facing immediate termination, unlike employees who are harder to remove and don’t face the same pressures.
Why Fractional CMOs Conquer Employees
Fractional CMOs come with their own resources, connections, and a portfolio of success stories. They understand business aspects more deeply and know exactly where to start based on your company’s current position. While fractional CMOs deliver results in 3-6 months, employee CMOs typically take 8-12 months to access the same resources. Fractional CMO’s will provide these resources to your staff and get the team growing faster.
Efficiency and Cost Savings
Fractional CMOs don’t waste time on water cooler breaks or social media scrolls. They are 100% performance-based, adhering strictly to project schedules and outputs. Employees, on the other hand, often set selfish KPIs, take more time, and incur additional costs through insurance and benefits. On average, a fractional CMO can save you 30% compared to an employee, factoring in all associated costs.
In today’s market, choosing a fractional CMO is a no-brainer. They provide faster, more effective results while saving your company time and money.
