QuickFacts' $1.13M Milestone: An MVP Designed & Developed by Antimatter

SaaS MVP Development
Industry: Fintech

About Quickfacts

QuickFacts Inc. is a software company that provides a SaaS platform for insurance brokers in Canada. Their software aggregates information from multiple insurance carriers and displays it in a side-by-side comparison, making it easier for brokers to find the best deals for their clients.

The Challenge

Christy Silvestri, the founder of QuickFacts, had an ambitious dream: a revolutionary SaaS product that would reinvent how her clients at Cheep Insurance managed their intricate processes. For seven years, she grappled with turning this vision into a reality. Numerous attempts led to a dead end, and the ideal software remained elusive. It was evident: a transformative approach was needed. Christy knew she required an experienced team that combined creativity with technical prowess, so she turned to Antimatter.

The Antimatter Approach

At Antimatter, we didn’t just tackle a challenge; we embraced the opportunity to unlock potential. Our strategy was twofold: first, we developed a Minimum Viable Product (MVP) using WordPress. This initial step was crucial for managing QuickFacts’ early-stage clients and provided a solid foundation for validating the concept, supporting future growth, and facilitating fundraising efforts.

Building on the MVP, we then crafted a comprehensive custom WordPress platform. Designed to cater to the needs of multiple companies and carriers, this platform was engineered to manage vast amounts of data while maintaining ease of use. Our focus extended beyond the technical development; we also prioritized user experience. By devising an intuitive UX/UI, we transformed the complex insurance landscape into an accessible and navigable space for QuickFacts’ users.

Moreover, we went a step further by integrating a comparison tool within the platform to easily compare data from multiple carriers. This tool wasn’t just an addition—it was a game-changer, offering unparalleled value to the users.

To ensure the platform’s long-term success and adaptability, we provided training for QuickFacts’ internal staff, empowering them to upload new content and maintain the system efficiently.

The result of this collaboration was more than just a software solution; it was a demonstration of what can be achieved when innovative thinking is applied with technical finesse. Through our partnership, QuickFacts not only received a highly functional and scalable platform but also gained the tools and knowledge necessary for ongoing content management and growth.